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How to promote your fundraising campaign (for startups)

Are you a startup using Dealroom for fundraising? Then this article has some basic but important points about how to use Dealroom to your advantage.

1. Make sure your company profile looks complete: include every management team member, add other people involved such as advisors and mentors. Also list all your existing investors. If any of the team members are also involved in other projects/companies then it is good to list those too

2. Have a crystal-clear description of what your business does. Any user with a two-second attention span should be able to get a basic idea of what it is your business does. As a rule, people are not interested in what they don’t understand. Example of a good description is

3. Upload rich media materials: videos, presentations, teasers. Have a great pitch deck. Do you need help with your pitch deck? Contact us for more information about paid options for professional help with your deck. A video significantly increases your chances of getting noticed, like did. Or add a SlideShare such as we did here

4. Gather other people to track your business, to increase your visibility on our website

All of the above not only will make your profile more appealing to investors, it will also increase your chances of becoming featured by the Dealroom team, which in turn makes your profile much more visible. We are soon also going to release a new premium feature to promote selected businesses pro-actively but discreetly to VCs on Dealroom (we will start with selected startups in the coming weeks).

Obtaining outside funding is extremely hard for the majority startups. Dealroom is unlikely to suddenly open doors that had been previously closed. However, for those startups with the traction and the network to gather some significant investor interest on their own, Dealroom will vastly increase your chances of success, expand your options, improve your deal terms, and shorten the time to close funding so you can focus on building your business – as well as keep your startup on the radar for future funding rounds.

Finally, please feel free to contact us and let us know how we can help you. We are always interested to learn more about you and devote ourselves to whatever you would like to achieve on Dealroom. So please don’t hesitate to let us know as we will be glad to help and promote your ambitions.

Yoram Wijngaarde, Founder
The team