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UX Tech deep-dive: 200 companies that are raising the bar in user experience

Industry deep-dive on ux tech

User experience is a key component of the marketing value chain. Expectations are pushed higher by startups and scaleups disrupting their markets with innovative user experience. Mediocre user experiences are no longer acceptable. Corporate organisations often struggle to stay at the forefront, burdened by their legacy technology.

BNP Paribas’ OpenUp and Dealroom have joined forces to present an industry deep-dive into experience technology (UX Tech). The objective of this report is to support corporate innovation and startup-to-corporate cooperation. The report contains nearly 200 UX Tech companies innovating or re-inventing the user experience. The report also looks at investment trends, exits and more.

The full report is available to download below:

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The report covers multiple sub-segments including: Customer communication, Omnichannel, Analytics & Big Data, Reviews & influencers, Retention, Merchant tools, Location-based technologies, Emerging technologies, and Fintech.

About the authors, data & methodology

This report was created by by using its proprietary global database as foundation. Dealroom’s global database and software combines multiple sources, including natural language processing, machine learning, APIs, web scraping, crowd-sourced contributions and (last but not least) a lot of manual research and data science. Throughout this report, links are provided to relevant underlying data. Almost all of that data is freely accessible.

Special thanks to insider industry contributions from:

About OpenUp by BNP Paribas

OpenUp is a global platform connecting startups looking to engage, scale and do business with BNP Paribas. OpenUp enables startups to interact with the right people at BNP Paribas who are committed to driving change through lasting partnerships. On the OpenUp platform, startups can access business opportunities updated in real-time, catalyze ideas, tap into the BNP Paribas open innovation global network, and connect with the right BNP Paribas experts.

Ready to get started? Visit or download the app today on the App Store or Google Play

About is a proprietary global database providing business intelligence about innovative companies, technology and venture capital investment. Dealroom’s clients include world-leading Silicon Valley firms, VC and buyout firms, multinationals and governments. Dealroom’s software, database and bespoke research help to stay at the forefront of innovation and identify growth & strategic opportunities.